Hit up New York for a quick minute to photograph PUMA kick off NYFW at New York’s Park Avenue Armory for the return of their Mostro aka ‘Monster’ sneaker.
The whole show was a vibe with the brand transforming the historical venue into a theme park/carnival/rave complete with rotating swings, parts of a roller coaster and ferris wheel too. Moody and dark with flashes of lights and projections, the runway was in the centre with the audience sitting on the outskirts.
Notable collaborations included a driving theme with Porsche, BMW and Ferrari and I may have spotted a future collab with Aries too.
Check out some of my imagery from the show and backstage below.
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-2-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-3-1024x708.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-5-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-140-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-139-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-138-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-137-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-136-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-135-1024x683.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-134-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-133-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-131-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-129-1024x683.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-127-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-124-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-123-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-121-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-122-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-118-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-117-1024x683.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-116-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-113-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-110-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-115-1024x683.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-107-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-105-1024x663.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-103-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-101-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-109-1024x683.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-99-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-98-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-96-662x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-93-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-91-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-89-1024x661.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-88-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-87-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-86-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-83-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-84-1024x657.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-81-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-78-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-75-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-142-652x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-70-1024x683.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-65-1024x664.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-73-1024x683.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-66-1024x672.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-68-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-64-1024x708.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-63-1024x719.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-62-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-61-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-59-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-58-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-57-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-56-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-55-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-54-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-53-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-52-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-51-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-50-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-49-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-48-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-47-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-46-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-45-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-44-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-43-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-42-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-41-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-40-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-39-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-38-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-37-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-36-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-35-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-34-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-33-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-32-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-31-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-30-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-29-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-28-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-27-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-26-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-25-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-24-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-23-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-22-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-21-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-20-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-19-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-18-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-17-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-16-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-15-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-14-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-13-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-12-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-11-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-10-683x1024.jpeg?ssl=1)
![](https://i0.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-9-683x1024.jpeg?ssl=1)
![](https://i2.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-8-683x1024.jpeg?ssl=1)
![](https://i1.wp.com/varmode.com/wp-content/uploads/2024/02/puma-mostro-fw24-nyfw-backstage-runway-photos-7-683x1024.jpeg?ssl=1)